Tom Howson ┃ Digital, Creative, Marketing
Creative leader who specialises in building and developing teams within the creative industry to create market leading content for some of the largest global brands. Passionate about bringing out the best in people through coaching and developing individuals to unlock their true creative potential. With extensive leadership experience and hands-on technical expertise, driven to proactively encourage teams to test, develop, and embrace the latest industry-leading technology to make the most effective marketing possible.
- 07769153833
- tom@howsondigital.com
Director of Design - EMEA
Leading, coaching, and developing three teams of creatives at Vidsy, a creative tech platform linking global businesses with over 10,000 creators. Creating and developing marketing for some of the largest global brands in the world. Guiding and implementing large-scale business transformation projects to achieve increased throughput and creative excellence.
- Implemented a new OKR and Coaching Framework into the business to help progress the team and unlock their full potential.
- Embedded AI into the team design process and continually tested new tools to increase creative excellence.
- Developed and led business-wide initiatives to reduce wastage, utilizing data and creating dashboards to monitor their performance.
- Introduced the utilization of templates and elevated pre-production to increase the consistency and quality of the team's output.
- Switched the team to Kanban/Agile methodology and started using Jira to manage projects.
Studio Manager
In-housed and established a full marketing, production and motion studio at Asda within the Social & Digital team. Starting from scratch, I hired and implemented a new team and embedded comprehensive creative processes within the organisation. I was responsible for planning, developing and creating marketing content for digital and social channels to engage customers to drive sales online and in-store.
- Set up a high-performing production and design team of six creatives and established relationships with external freelance creatives, agencies, publishers, and platforms (including THG, Havas, The Mill, Spark, and TikTok).
- Developed, planned and created national, local, and partnership marketing campaigns including the launch of the Asda Rewards App, Just Essentials, Gino D'acampo and Elf Christmas campaign.
- Coached and developed a team, instilling a creative culture within a large organization.
- Managed a large network of internal stakeholders from various departments within the business ranging from senior leadership, finance, legal. commercial & product and online.
- Launched and grew Asda's TikTok social channel, analyzing performance data to consistently expand influence and reach.
- Managed a budget of £250,000 allocated for agency services, production, freelance support, equipment, and technology.
Freelance Work
I have been working on freelance projects for small to large businesses; most recently working with renowned game developer Team17 & new build property developer PPJ Developments.
- Pitched against larger agencies and won a large project with the globally renowned game studio 'Team17
- Recently built a website for a new build property development company, including SEO and a social marketing strategy
- Freelance production work filming and producing content for clients.
- I started my own digital and marketing blog to share the knowledge I've gained over the years.
- Developed a large scale production process for video content.